top social media influencers philippines 2018
1. Alex Gonzaga
Platform: YouTube, Instagram Brand: Comedy, vlogs, pranks What set her apart: A relentless upload schedule, discipline in format (pranks, challenges, family cameos), and a relatable, selfeffacing humor. Her vlogs regularly hit trending in the Philippines and became a blueprint for aspiring family and comedy vloggers.
2. Wil Dasovich
Platform: YouTube, Instagram Brand: Travel, health, lifestyle, cancer survival Strength: Honest storytelling, adventuredriven content, and the ability to make big topics accessible. His discipline showed in his recovery vlogs and continued pivot to inspiring, positive message content.
3. Mimiyuuuh
Platform: YouTube, Facebook Brand: Comedy, memes, fashion Contribution: Memesavvy, unafraid of going viral for both parody and sincerity. The Dalagang Pilipina challenge, plus collaborations with traditional celebrities, made Mimiyuuuh a mustwatch and cemented her place among the top social media influencers philippines 2018.
4. Alodia Gosiengfiao
Platform: Facebook, YouTube, Instagram Brand: Cosplay, gaming, lifestyle What works: Niche mastery and relentless activity—gaming streams, behindthescenes tutorials, and global event appearances made Alodia worldclass.
5. Ranz Kyle & Niana Guerrero
Platform: YouTube, Facebook Brand: Dance, family vlogs, challenges Impact: Their sibling dance routines were relentlessly uploaded and received, ensuring broad, crossgenerational appeal.
6. Lloyd Cadena (†)
Platform: YouTube, Facebook Brand: Comedy sketches, challenges, life hacks Legacy: Discipline in routine and community engagement turned Lloyd into a relatable kuya (big brother) for millions, making his passing a deeply felt loss in Filipino social media.
7. Janina Vela
Platform: YouTube, Instagram Brand: Beauty, lifestyle, motivation Strength: Honest talk, beauty routines, and advice for young Filipinas navigating adolescence.
8. Bea Alonzo
Platform: Instagram, Facebook Brand: Lifestyle, acting Influence: Active engagement with fans, regular updates, and a blend of celebrity and personal transparency.
9. Donny Pangilinan
Platform: Instagram, Twitter Brand: TV, music, lifestyle Key: Growing influence as a crossover star, building a young audience across platforms.
10. Erwan Heussaff
Platform: YouTube, Instagram Brand: Food, travel, fitness Discipline: High production value and consistent health and foodrelated videos targeting both Filipino and international tastes.
Why These Influencers Succeeded in 2018
Consistency: The top social media influencers philippines 2018 delivered content weekly or even daily—a schedule that built expectation and routine audience behavior. LocalGlobal Balance: They blended Filipino humor, culture, and language with universal trends, appealing to both the diaspora and global viewers. Engagement: Livestreams, hashtag challenges, comment reading—they treated audience feedback as gold. Adaptability: Meme cycles, viral dance routines, reaction trends, and product placements—these influencers knew how to pivot, keeping their relevance.
Patterns Driving Their Influence
Relatability beat raw polish: Home vlogs and honest rants performed as well (sometimes better) than studioshot films. Family as content: Many Filipino influencers featured siblings, parents, and family friends, reinforcing both authenticity and engagement. Crossplatform strategy: IG for beauty posts, Facebook for shares, YouTube for longform—and seamless transitions for loyal followers.
Advertising, Business, and Beyond
The discipline behind the top social media influencers philippines 2018 created robust personal brands. Endorsements with Jollibee, Belo, clothing and cosmetics lines, and telecoms followed—influencer status was a path to business, not just attention. Longterm viability came from moving beyond one platform—a personal website, podcast, or business was a common next step.
Risks and Challenges
Scandals or pushback about authenticity, commercialism, or controversy forced top names to address mistakes directly—and most did with direct apology or correction. The pressure to stay relevant increased, with burnout and social fatigue becoming frequent topics for discussion and reflection.
Final Thoughts
The top social media influencers philippines 2018 didn’t just chase views—they built audiences through relentless consistency, relatable content, and a willingness to adapt. Discipline was visible both in upload schedule and in community management, making these personalities not only the most viewed, but the most trusted. For aspiring creators, their model remains: engage before going viral, schedule with discipline, and never take the audience for granted.