top social media influencers philippines 2018
Influencers in 2018 weren’t just digital celebrities—they were architects of communities. Whether in vlogging, beauty, food, or humor, the top social media influencers philippines 2018 had established large, loyal audiences. By 2020, this mattered for public health, community care, and personal discipline.
1. Alex Gonzaga
Comedy vlogs, prank videos, and daily life content put her in homes and phones nationwide. During the pandemic, she pivoted: more athome videos, collaborations, positive messaging, and encouragement to follow public health protocols. Credibility built prepandemic ensured messages about maskwearing or vaccination weren’t dismissed as mere sponsorship.
2. Mimiyuuuh
Viral for her humor and energy, but 2020 saw Mimiyuuuh’s platform used for advocacy: reminders on isolation, fighting boredom, fundraising, and promoting local small businesses. The discipline to upload regularly, even under stress, kept her ranking among the top social media influencers philippines 2018.
3. Lloyd Cadena (†)
A pillar for everyday Filipinos, Lloyd’s humor made the early months less heavy. Fundraising and donation drives were organized using his trusted presence. His passing in September 2020—widely mourned, with tributes highlighting his pre and duringpandemic impact.
4. Ranz Kyle & Niana Guerrero
Sibling dance and challenge videos proved endlessly adaptable—familycentered content fit quarantine realities. Later, informational collaborations (maskwearing, proper hygiene) were mixed into routines.
5. Wil Dasovich
Health, travel, personal discipline—his prepandemic cancer story set a tone of resilience. COVIDrelated content included travel bans, health reminders, and mental health advocacy on YouTube and Instagram.
6. Janina Vela
From beauty/lifestyle to faith and resilience during lockdowns. Used platform for Q&As on coping, online schooling tips, and safe connections between teens isolated during restrictions.
7. Erwan Heussaff
Food and fitness content pivoted to pantry recipes, home workouts, supporting local food businesses hit hard by closures. “At home with Erwan” series modeled discipline with tight budgets and simple ingredients.
8. Alodia Gosiengfiao
Gaming/cosplay moved online: livestreaming, gaming for fundraising, and pandemicthemed cosplay boosts. Used organizational discipline to schedule charity events and keep communities active.
9. Donny Pangilinan
Youthfocused content: more lives, athome events, and collaborations with charities. Advocated for staying home, pushing positive mental health routines, and organizing remote concerts.
10. Bela Padilla
Used both acting and influencer platforms for advocacy: COVID19 fundraising, direct donations, and awareness posts, especially in early months when information lagged.
COVID19 Impact: Adapting Platforms and Tone
The pandemic demanded that even top social media influencers philippines 2018 pivot fast:
Less travel, more home routines. Shift from glamour to authenticity—showing daily discipline, not just highlights. Addressing misinformation, running Q&As with medical professionals, or linking with private sector for donation drives.
Their messages landed because trust and routine were built in calmer times.
Risks and Critique
With influence came responsibility. Missteps—party attendance, antivax content, or insensitive posts—were called out faster. The top social media influencers philippines 2018 succeeded through:
Honest selfcorrection. Active engagement with new information. Using their broad reach for monitored, purposeful impact.
Metrics of Success: 2018 vs. Pandemic
Prepandemic, likes, shares, and brand deals measured success. In 2020, reputation was built on:
Fundraisers and mobilization. Crowdsourced information sharing. Routine checkins, live streams, and keeping up viewer morale.
The discipline of daily or weekly uploads, even under restriction, built audience resilience.
Lessons for Future Influencers
Build trust and discipline in routine before crisis hits. Invest in content variety that adapts to locked down, homebased realities. Never weaponize audience for personal gain during emergency—community service is the new metric.
Final Thoughts
The top social media influencers philippines 2018 entered the pandemic with reach, and their choices set the tone for digital community resilience. From humor to advocacy to direct fundraising, their discipline—routine uploads, honest conversations, and public pivots—kept millions informed and connected. As the world reopens, this lesson stands: build platforms for more than promotion; build them for sudden, critical service. Discipline today, trust tomorrow.